Title is the first thing which is grabbing user attraction in Search Engine Results Pages (SERPs). Most of the viewers are visiting a website based on the text shows (blue colored one above the site url) in the meta title part. Here comes the importance of optimizing a title tag. A title should convey a clear idea about the webpage, this should be a brief to the people like why do I visit this web site?Check below-mentioned title optimization tips. 1. Maintain the character limits: Title length should be between 0- 70 characters. 2. Position of Keywords: Try to place keywords in beginning as users read near about first 15 characters. 3. Long Tail Keywords or Keyword Phrases: Don’t use generic keywords instead try to use Keyword Phrases. For example, if your website is about Digital Marketing then don’t use ” Digital Marketing” only. Use “leading digital marketing agency in cochin” 4. Use Modifiers: Modifiers are being searched by users, so try to include words li
Google TV Schedule Bid Coordination TV schedule bid coordination which coordinates campaign bid modifiers with an arbitrary schedule as specified in a Google Sheet. A typical use case of this script is to coordinate an increase in bids on your AdWords campaigns to coincide with your existing TV campaigns. However, there are plenty of similar use cases that could be envisaged, such as coordinating your campaign bid modifiers with a series of sporting events. Is there any relation between Online Ads and Offline TV ads? Obviously Yes, there is a relation between online and offline TV ads. It is natural that somebody searching for a product or service certainly just after seeing an ad on TV. How the script works? The script works by reading a spreadsheet pre-populated with the dates and times of the uplift periods. The exact bid modifier and duration of uplift can be specified in the spreadsheet, or alternatively, these values can be set globally.